Liquor 2 Door Case Study
FAST DELIVERY TO PERTH METRO AND SURROUNDING AREA
Liquor 2 Door is a dynamic company founded by a group of friends with diverse professional backgrounds. Driven by the shared realization of the complexities surrounding “Getting Alcohol Delivered,” the company embarked on a mission to streamline the process, making it simpler, safer, and more secure. The goal is to provide a liquor delivery platform catering to various locations in Belmont and its suburbs.
Project: "Getting Alcohol Delivered"
Aim & Problem:
The aim of the project is to address the time-consuming, slow, and complex nature of alcohol delivery, aligning with the client’s mission for simpler, safer, and secure liquor delivery. The specific problem centers around the inefficiencies and challenges users face when attempting to get alcohol delivered to their doorsteps.
Activities:
Website Development
Liquor 2 Door invested in the development of a high-quality and trend-setting e-commerce website. This platform serves as the central hub for users to purchase alcohol in Belmont and its suburb areas, ensuring a seamless and user-friendly experience.
Social Media Management
Leveraging platforms like Facebook and Instagram, Liquor 2 Door engaged in strategic social media activities. This included the creation and management of content that not only increased brand visibility but also fostered a sense of community around the liquor delivery service.
Digital Marketing & Advertising
Recognizing the importance of web traffic and sales, Liquor 2 Door executed a comprehensive digital marketing and advertising campaign. This initiative aimed to not only increase the visibility of the e-commerce website but also drive sales, making the liquor delivery service more accessible to the target audience.
Creative Blog Writing
To further connect with the audience, Liquor 2 Door undertook creative blog writing and web content creation. This not only added a personal touch to the brand but also provided valuable information to users, enhancing their overall experience.
Outcomes
E-commerce Website Excellence
The dedicated efforts in website development resulted in the creation of a top-notch e-commerce platform. Users can now enjoy a seamless and efficient process when purchasing alcohol, enhancing their overall experience.
Social Media Engagement
Social media activities on Facebook and Instagram, coupled with digital marketing efforts, led to increased brand engagement. Liquor 2 Door successfully built a community around its brand, creating a stronger connection with its audience.
Increased Visibility and Sales
The digital marketing and advertising strategies implemented by Liquor 2 Door successfully increased website traffic and, consequently, boosted sales. This outcome aligned with the project’s overarching goal of making liquor delivery more accessible.
Benefits
Enhanced User Experience
Liquor 2 Door’s commitment to creating a high-quality website and engaging social media presence directly benefited users. The simplified process of ordering alcohol contributes to a more enjoyable and efficient experience for customers.
Community Building
The outcomes of social media engagement and digital marketing not only increased sales but also fostered a sense of community. Liquor 2 Door is now not just a service provider but a brand that resonates with its audience, making it a memorable part of their life moments.
Business Growth
The increased visibility and sales directly translate into business growth for Liquor 2 Door. The project’s success is not only aligned with the client’s mission but also contributes to the long-term sustainability and success of the company.
